An invisible sponsorship, making melanoma more visible than ever.

Botafogo F.R. and Melanoma Brasil launched, The Unnoticed Sponsorship campaign to raise awareness about melanoma by placing a tiny, 4mm black dot—mimicking the size of a melanoma—on players’ jerseys during official matches. Invisible to most at first, this subtle placement symbolized how melanoma often goes unnoticed.

The campaign flipped traditional loud sponsorships on their head, triggering national media buzz and massive online engagement after the hidden message was revealed. It ended up being one of the most shared cancer campaigns in Brazilian history.