Monash University · A Future Without Change

The future no one wants. Built to inspire the one we do.

Awards: Gold Cannes Lion - Design (Events); Bronze Cannes Lion - Media (Ambient); D&AD Graphite Pencil - Integrated Media
Results: 12,000+engagements; +24.6%registrations; #1Preference University

Monash University needed to cut through with Year 12 students drowning in identical promises of bright, polished futures. Every institution was selling aspiration. So we did the opposite. We sold discomfort.

We created A Future Without Change. A confronting vision of a world shaped by passive adaptation instead of bold action. A future where problems are managed, not solved. Where progress spirals because no one steps forward to lead it.

Instead of telling students they could change the world, we showed them what happens if they do not.

Over 12,000 people engaged across two activations on campus, with 24.6% of student visitors registering to a faculty, making Monash the No.1 Preference University in Australia that year.

A Future Without Change, Monash University

CASE STUDY

A Future Without Change boards, Monash University

PRODUCTS OF THE FUTURE

Anti DepressO’s Cereal

Having to navigate a complex 24/7 world and the rise of cyberbullying have led to an increase in mental health issues in children to such an extent that every child is now being treated with medication.

Lucky Energy Lotto Cards

Since we haven’t transitioned to renewables, we are now reliant on a dwindling supply of fossil fuels to power our homes, cars and devices. Lucky Energy, a government-run lottery, conserves and distributes power to the population in the form of scratch-n-win tickets. One ticket is provided per day to households, and additional tickets can be purchased - but they will come at a cost.

Nutrient Blocks

Disease, climate change and unsustainable farming have decimated our produce. Introducing Nutrient Blocks - the only food source. Made from the finest artificial ingredients, Nutrient Blocks come ready-to-eat in a range of hard gel textures. With flavors including pea and potato, they’re your supplement-filled breakfast, lunch, and dinner.

Vintage Water (2001-2077)

Sources of clean, uncontaminated drinking water have become exceedingly rare. Vintage Water is H20 that was bottled way back when our world’s water was safe to drink.

Available in a range of vintages and varietals; Vintage Water is a chemical and pollutant free natural source of drinking water, available for those who can afford the price tag.

Insta-Youth

InstaYouth specializes in products that “freshen” your look. Its anti-aging mask simultaneously injects thousands of micro doses of Botox into your face.

Short-term pain is a small price to pay to look young and continue working deep into your 30s and beyond.